Ever wondered what's CRED business model? I attempt a deep dive on its business. 2 Fintech's are planning their IPO's and another is doubling its valuation within 6 months. Tons more updates.
1. Credit card spend per card being over 2x the debit card equivalent is fascinating. Any thoughts as to why this is?
2. In a world where banks and credit cards always seem to be ripping you off, building a brand as “the nice guy” is surely a good thing.
3. For those of us who don’t know the market well, who are the primary holders of credit cards in India? Is it still a very upper / upper middle class thing or has it spread to other groups of people? I also assume that CRED only allows people with good credit to access their card...?
3. Overall CRED is giving me AMEX vibes in that being a CRED card holder could become a social status signal.... AMEX tended to signify that you‘re rich, CRED shows that you’re a financially responsible person .... a great, distinctive and more accessible brand. I’m curious to how the financially responsible brand will balance with the luxury brand CRED is giving me over time.
OS, Cred's business model and positioning seems like a philosophical discourse to me. What does "creating a community based on trust" actually mean? What problem is Cred solving for an average user? I am a heavy credit card user and I don't have any problem paying my card bill. And my card company rewards me for doing that with mutliple offers cashbacks etc. Just don't get why I need Cred at all.
1. Credit card spend per card being over 2x the debit card equivalent is fascinating. Any thoughts as to why this is?
2. In a world where banks and credit cards always seem to be ripping you off, building a brand as “the nice guy” is surely a good thing.
3. For those of us who don’t know the market well, who are the primary holders of credit cards in India? Is it still a very upper / upper middle class thing or has it spread to other groups of people? I also assume that CRED only allows people with good credit to access their card...?
3. Overall CRED is giving me AMEX vibes in that being a CRED card holder could become a social status signal.... AMEX tended to signify that you‘re rich, CRED shows that you’re a financially responsible person .... a great, distinctive and more accessible brand. I’m curious to how the financially responsible brand will balance with the luxury brand CRED is giving me over time.
OS, Cred's business model and positioning seems like a philosophical discourse to me. What does "creating a community based on trust" actually mean? What problem is Cred solving for an average user? I am a heavy credit card user and I don't have any problem paying my card bill. And my card company rewards me for doing that with mutliple offers cashbacks etc. Just don't get why I need Cred at all.