2 Comments

1. Credit card spend per card being over 2x the debit card equivalent is fascinating. Any thoughts as to why this is?

2. In a world where banks and credit cards always seem to be ripping you off, building a brand as “the nice guy” is surely a good thing.

3. For those of us who don’t know the market well, who are the primary holders of credit cards in India? Is it still a very upper / upper middle class thing or has it spread to other groups of people? I also assume that CRED only allows people with good credit to access their card...?

3. Overall CRED is giving me AMEX vibes in that being a CRED card holder could become a social status signal.... AMEX tended to signify that you‘re rich, CRED shows that you’re a financially responsible person .... a great, distinctive and more accessible brand. I’m curious to how the financially responsible brand will balance with the luxury brand CRED is giving me over time.

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OS, Cred's business model and positioning seems like a philosophical discourse to me. What does "creating a community based on trust" actually mean? What problem is Cred solving for an average user? I am a heavy credit card user and I don't have any problem paying my card bill. And my card company rewards me for doing that with mutliple offers cashbacks etc. Just don't get why I need Cred at all.

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